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From its modest origins in early 20th century Boston to its current status as a global footwear phenomenon, New Balance has carved out a unique space in the athletic wear industry by championing precision craftsmanship and innovative design.
New Balance's journey began in 1906 when English immigrant William J. Riley founded the New Balance Arch Support Company in Boston, Massachusetts. Unlike contemporary sportswear brands that started with athletic shoes, Riley initially focused on developing innovative arch supports designed to enhance comfort and improve posture. His inspiration came from observing chickens in his yard - noting how their three-clawed feet provided perfect balance, he incorporated this triangular support structure into his designs.
These early arch supports quickly gained popularity among workers who spent long hours on their feet, including policemen, waiters, and factory workers. The company's reputation for creating products that genuinely improved foot comfort laid the groundwork for its future in footwear.
For the first thirty years, the company exclusively manufactured arch supports. The pivotal shift occurred in 1938 when Riley partnered with Arthur Hall, who recognized the potential to expand into athletic footwear. Their first breakthrough came with the creation of the "New Balance Trackster," launched in 1960 – the world's first performance running shoe featuring a rippled rubber sole for superior traction.
The Trackster was revolutionary in another significant aspect: it wasAvailable in multiple widths, acknowledging that athletes' feet came in different shapes and sizes. This commitment to personalized fit became a cornerstone of the New Balance philosophy and distinguished them from competitors who offered limited sizing options.
The 1970s marked New Balance's transition from a niche brand to a household name. Under the leadership of President and CEO Jim Davis, who purchased the company in 1972, New Balance began expanding its manufacturing capabilities and product range. Davis's timing was impeccable, coinciding with the North American jogging boom that created unprecedented demand for quality running shoes.
In 1976, New Balance introduced the now-iconic 320 model, which earned accolades from Runner's World magazine and dramatically increased brand visibility. This was followed by legendary models including the 990 series, which incorporated advanced technologies and premium materials, reinforcing New Balance's reputation for superior quality and durability.
In an industry dominated by high-profile athlete endorsements, New Balance has maintained a distinctive approach, famously stating their shoes are "Endorsed by No One." Rather than relying solely on celebrity sponsorships, the company has emphasized product quality, fit, and performance as their primary marketing tools.
This isn't to say New Balance avoids collaborations; they've developed strategic partnerships with athletes, artisans, and cultural influencers who authentically align with their brand values. However, their core messaging consistently highlights craftsmanship over celebrity, a philosophy that resonates deeply with consumers seeking substance over hype.
From arch supports to cutting-edge athletic technology, New Balance has maintained its commitment to quality manufacturing while adapting to evolving market demands. The company continues to operate several factories in the United States and United Kingdom, a rarity in today's globalized manufacturing landscape.
While many athletic brands chase fleeting trends, New Balance has built lasting credibility by focusing on what initially defined them:creating products that offer superior comfort, precise fit, and enduring quality. In an industry characterized by rapid change, New Balance remains steadfast in its dedication to the principle that excellence in craftsmanship will never go out of style.