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Founded in 1906
New Balance's journey started in Boston, Massachusetts, where Riley was inspired by the three-point stability of a chicken's foot to create his first arch support. This early innovation laid the foundation for the brand's reputation for comfort and support. By the 1930s, New Balance had expanded its product line to include custom-made shoes for those with foot issues, such as police officers and athletes. In the 1960s, New Balance introduced its now-iconic "N" logo, symbolizing the brand's dedication to neutrality and balance
One of New Balance's most distinctive features is its commitment to domestic manufacturing. Unlike many competitors, New Balance continues to produce a significant portion of its footwear in the United States. The brand proudly operates several factories across the country, emphasizing quality craftsmanship and job creation within local communities. While New Balance maintains its American heritage, the brand has grown into a global powerhouse. Today, it offers a diverse range of products, from running shoes and athletic apparel to lifestyle footwear. Despite its international success, New Balance remains true to its core values of innovation, comfort, and sustainability. New Balance continues to push boundaries with cutting-edge technologies like Fresh FoamFuelCell, designed to enhance performance for athletes of all levels. The brand also prioritizes sustainability, using eco-friendly materials and practices to reduce its environmental footprint. Over a century since its founding, New Balance remains a symbol of quality and authenticity, inspiring athletes and everyday wearers alike to stay balanced and move forward.From Arch Supports to Athletic Footwear
The Birth of the "N" Logo
Made in the USA
Global Reach, Local Roots
Innovation for the Future