Rolex has always been at the forefront of horological innovation. In 1926, the brand introduced the Oyster, the world's first waterproof wristwatch. This groundbreaking invention featured hermetically sealed cases to protect the movement from water and dust. To prove its durability, Rolex submerged the Oyster on the wrist of British swimmer Mercedes Gleitze as she crossed the English Channel in 1927. The watch emerged in perfe condition, solidifying Rolex's reputation for robustness.

Another milestone came in 1931 with the invention of the Perpetual rotor, which allowed for self-winding watch mechanisms. This innovation made manual winding unecessary and set the standard for modern automatic watches. It was a pivotal moment in horological history, and the technology remains a cornerstone of Rolex designs to this day.

Rolex and Exploration

Rolex has a long-standing relationship with exploration and adventure. In 1953, Sir Edmund Hillary and Tenzing Norgay reached the summit of Mount Everest wearing Rolex Oyster Perpetual watches, further cementing the brand's association with extreme conditions and reliability. Similarly, Rolex has been a trusted companion for deep-sea divers, revolutionizing dive watches with the introduction of the Submariner

Rolex in Popular Culture